We turned a political campaign to a human story featuring a land conflict between residents of a village and an investor of a gravel mine.
Client
Local NGO at Pilismarot, Hungary
Year
2022
Services
Creative concept
Production
Animation
Awards
Shortlisted for the best Hungarian nonprofit campaigns award in 2022
⸺ Brief
Residents of a small village in Hungary wanted to protect their environment and the local fresh water reservoir that was threatened by a gravel mine project. They hired us to create a video campaign.
⸺ Concept Development
Instead of focusing the environmental problems of the gravel mine, our concept was focusing on human stories. The format we offerered was similar to that of a trailer of a film, instead of a reportage style nonprofit video.
⸺ Animation
We used motion graphics in the video to highlight the proposed gravel mine pit.
⸺ Music
In order to make the video powerful we approached the American dj poolboi to contribute to the project.
⸺ Video Production
We trained local residents to use their own cell phones to shoot video confessions and our video crew filmed a local protest event.
⸺ Results
This was one of the most popular video in 2022 on aHang, a Hungarian petition service which is part of the Online Progressive Engagement Network.
